Property Prices Soar in Surrounding Towns as Marbella’s Influence Expands

By Vivi Real Estate | 1 de April de 2025 |

The Costa del Sol, renowned for its Mediterranean charm, is home to some of the most coveted real estate in Spain. While Marbella has long been a favorite destination for international buyers, its popularity has sparked a ripple effect, influencing surrounding towns. This surge in demand has caused property prices to soar in nearby areas, attracting interest from investors, families, and retirees alike. Whether you're looking for a vacation home or considering relocating to the area, working with a real estate agent Costa del Sol is a smart step toward finding the right property. A qualified expert can help you navigate the market, understand pricing trends, and find hidden gems in the surrounding towns that may be more affordable than Marbella but offer just as much charm.

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The Marbella Effect: What Is It?

Marbella is often considered the jewel of the Costa del Sol, offering luxurious living, picturesque views, and a high standard of amenities. The influx of wealthy buyers over the years has resulted in a substantial increase in property prices in Marbella. However, as the town’s real estate becomes less accessible to some buyers, attention has shifted to the neighboring towns and villages. Cities like Estepona, Mijas, Fuengirola, and Benahavís are now seeing a marked increase in property demand, which is driving up prices in these areas as well. These towns benefit from Marbella's prestige but often offer more competitive prices for those looking to invest.

The Marbella effect is not only about the luxury market. As more people discover the benefits of living in the surrounding towns, a broader range of buyers is entering the market. Families seeking good schools, retirees looking for peace and tranquility, and investors attracted to the potential for capital appreciation are all eyeing these areas. The result? A real estate boom in towns once considered more affordable alternatives to Marbella.

Rising Property Prices in Surrounding Towns

Thanks to Marbella’s growing influence, property prices in surrounding areas have witnessed considerable increases over recent years. What was once a more budget-friendly option is now becoming just as desirable, with the influx of luxury amenities and services following the demand from international buyers. But what does this mean for potential buyers and investors?

Estepona: A Hidden Gem

Estepona, often referred to as the "New Marbella," has rapidly evolved into a hotspot for real estate investment. Located just a short drive from Marbella, Estepona has all the charm of a traditional Andalusian town with modern amenities. Its property market is diverse, with everything from beachfront apartments to grand villas. The demand for properties here has increased steadily, making it a solid option for those looking for a place close to Marbella, but without the steep price tags.

For potential buyers, the opportunity to invest in Estepona lies in its continued development and expansion. As more luxury developments spring up along its coastline, Estepona is attracting high-end buyers. Moreover, it offers a more laid-back lifestyle compared to Marbella, with quieter streets, scenic views, and a more relaxed pace of life. With its picturesque setting and increasing popularity, Estepona offers the potential for great returns on investment.

Mijas: A Blend of Tradition and Modernity

Mijas is another town benefiting from Marbella’s influence, offering buyers a combination of rustic charm and modern living. Known for its whitewashed buildings, cobblestone streets, and breathtaking views of the Mediterranean Sea, Mijas attracts those seeking a tranquil lifestyle without sacrificing access to the luxury amenities of Marbella.

The real estate market in Mijas is characterized by a mix of traditional Andalusian homes, spacious townhouses, and modern developments. Whether you’re looking for a cozy apartment or a larger family home, Mijas has a wide range of properties that cater to different budgets. The increasing popularity of the town, along with its proximity to Marbella and Malaga, has made Mijas an attractive location for both homebuyers and real estate investors.

Fuengirola and Benahavís: Up-and-Coming Hotspots

While Estepona and Mijas are already well-established as alternatives to Marbella, Fuengirola and Benahavís are quickly gaining traction. These towns have seen substantial growth in both tourism and real estate in recent years, largely due to the trickle-down effects of Marbella’s success.

Fuengirola, with its beautiful beaches and family-friendly environment, is particularly appealing to those seeking a more affordable option near Marbella. It offers an array of modern apartments, townhouses, and even villas. Its accessibility to both the coast and the larger city of Málaga has made it a prime location for investment.

Benahavís, on the other hand, is known for its exclusive gated communities, golf resorts, and luxurious homes. While it has a more affluent vibe, Benahavís still offers more reasonable pricing compared to Marbella. Its proximity to Marbella, combined with its natural beauty, makes it an ideal location for high-net-worth individuals seeking a peaceful retreat.

Rental Market Trends in the Region

As property prices rise across the Costa del Sol, rental markets in towns surrounding Marbella are also experiencing changes. While the demand for rentals remains high, the available options have become more expensive and scarce, especially for long-term rentals.

In Istan, aside from a single listing at €800 per month, most rental properties exceed €1,200, with many only available during the low season to cater to summer holiday rentals. This seasonal shift is creating a shortage of long-term rental properties, making it more challenging for those looking to stay in the area year-round.

Benahavís follows a similar trend, with long-term rentals becoming increasingly rare and a minimum price of €1,000 per month. The demand for short-term and seasonal rentals continues to drive up prices, making it more difficult for middle-income earners to secure affordable long-term rental options.

In Casares, of the 46 rental listings currently available, only four properties fall below €1,000 per month. This scarcity of affordable rental options is further pushing up rental prices, creating challenges for those on a tighter budget who are hoping to live in this picturesque area.

The Role of a Real Estate Agent Costa del Sol in Navigating the Market

As the Costa del Sol property market continues to experience significant growth, partnering with a skilled real estate agent Costa del Sol becomes essential for navigating the complex landscape. With in-depth knowledge of local market trends, an experienced agent can help you understand pricing fluctuations, evaluate investment opportunities, and select the ideal location for your needs. Beyond just facilitating a property purchase, these agents are experts in the region’s legal, tax, and financing processes, ensuring a seamless transaction. They can also offer valuable insights into neighborhoods that match your preferences, whether you're seeking a quiet village retreat or a luxurious villa with stunning views.

Key Benefits of Working with a Real Estate Agent Costa del Sol:

Expert Market Knowledge: Access to up-to-date property prices, trends, and investment forecasts.
Legal and Tax Guidance: Assistance with navigating the legalities and tax requirements of property purchases.
Financing Assistance: Support with securing financing options tailored to your situation.
Tailored Property Search: Personalized recommendations based on your lifestyle, budget, and goals.
Neighborhood Insights: Expertise in the best areas to buy, taking into account proximity to amenities, schools, and future growth potential.
Smooth Transaction Process: A trusted advisor to handle negotiations, paperwork, and closing procedures.

Finding Your Dream Property with Vivi Real Estate

If you're considering investing in the booming real estate market around Marbella, it’s crucial to work with a trusted agency. At Vivi Real Estate, we have a team of experts with deep knowledge of the Costa del Sol's real estate market. We can help you navigate the growing demand in towns like Estepona, Mijas, Fuengirola, and Benahavís. Whether you're buying your first home or looking for a profitable investment, our real estate agents are here to provide personalized advice and offer access to the best properties in the region. For example, we have some great listings, including:

A ground floor apartment in Fuengirola (View Listing) with easy access to the beach and local amenities.
A semi-detached house in Benalmádena Costa (View Listing) offering spacious living and a beautiful garden.
A middle-floor apartment in Estepona (View Listing) located in a prime area with stunning views.
A townhouse in Marbella (View Listing) with traditional Andalusian charm and modern upgrades.

These properties, among many others, are perfect for anyone looking to take advantage of the expanding market in the Costa del Sol region. Let Vivi Real Estate guide you toward your dream property!

For those at the stage of evaluating different properties, we understand how important it is to choose a location that aligns with your lifestyle and financial goals. Vivi Real Estate offers comprehensive listings, tailored recommendations, and assistance with all aspects of your property purchase.

Whether you're just starting your journey or ready to make an offer, Vivi Real Estate is here to guide you every step of the way. With our extensive network and market insights, we can ensure you make an informed decision and secure the best deal possible.

Ready to Invest?

The Costa del Sol's real estate market is thriving, and now is the perfect time to explore opportunities. With Marbella's influence expanding into surrounding towns, property prices are rising across the region. Don't miss out on the chance to find your ideal home or investment property.

If you’re ready to start your property journey in one of these beautiful towns, visit Vivi Real Estate for personalized guidance and expert advice. Our team of experienced Costa del Sol estate agents is here to help you find the perfect home for your needs.

Contact Vivi Real Estate Today to get started!